ACCESS PEDIATRIC WEBSITE PRIVACY POLICY

Objective: To ensure proper compliance with user generated data on our website and partner websites.

     Access Pediatric LLC (the “Company”) is committed to maintaining robust privacy protections for its users.  Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service.  

     For purposes of this Agreement, “Site” refers to the Company’s website, which can be accessed at accesspediatric.com and related sites.  “Service” refers to the Company’s services accessed via the Site, in which users can Access Pediatrics is a pioneering telehealth service specializing in pediatric care. We connect families with expert pediatric specialists across a range of disciplines, ensuring children receive the specialized attention they deserve from the comfort of their homes. Beyond consultations, schedules, and virtual visits, Access Pediatrics offers physician-reviewed information and recommendations. 

 The terms “we,” “us,” and “our” refer to the Company. “You” refers to you, as a user of our Site or our Service.  By accessing our Site or our Service, you accept our Privacy Policy and Terms of Use (found here: Terms of Use, and you consent to our collection, storage, use and disclosure of your Personal Information as described in this Privacy Policy.

Information we Collect:

     We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. Personal Information, & Personal Health Information (PHI) may be submitted via forms at the Site. At Access Pediatric, we prioritize the confidentiality and security of our patients’ information. (PHI) includes, but is not limited to, personal and demographic details submitted via inquiry forms and appointment request forms, such as First and Last Names, Child’s Name, Age, Date of Birth, Address, Phone Number, and Email. Please be assured that all Patient Health Information (PHI) remains strictly confidential. We have put in place robust HIPAA-compliant measures to ensure the integrity and security of the data collected.

 Access Pediatric partners with Athena Health Inc. for our Electronic Health Record (EHR) management. Consequently, any data we collect might be stored on Athena Health’s platforms, ensuring optimal security. Although the information may be housed within Athena’s databases, it remains solely under the custody, care, and control of Access Pediatric. Under no circumstances is the data shared with third-party vendors or any unauthorized entities.

For those interested in understanding our commitment to data protection further, you can request a copy of our comprehensive HIPAA Compliance Policies and Procedures by calling our main number at +1-904-290-1462. We remain steadfast in our dedication to safeguarding your privacy and upholding the highest standards of data protection.


 

Information collected via Technology

     To activate the Service and gain access to our website you do not need to submit any Personal Information other than your email address. To use the Service thereafter, you do not need to submit further Personal Health Information (PHI) unless you wish to seek medical service through either Membership or Fee for Service telehealth visit . However, in an effort to improve the quality of the Service, we track information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. For example, the Company may use cookies to collect the following information:For Access Pediatric to understand user behavior, optimize the website, and enhance the overall user experience while maintaining anonymity, the following metrics should be tracked:

Visitors’ Data:

  • Unique Visitors: The number of distinct individuals visiting the website over a specified time.

  • Returning Visitors: Individuals who have visited the website more than once within a specified time.

  • Session Duration: The average amount of time a user spends on the website.

Engagement Rates:

  • Bounce Rate: The percentage of visitors who navigate away from the website after viewing only one page.

  • Page Views: The number of pages viewed by visitors.

  • Average Pages per Session: The average number of pages a user views during one session.

Click-through Rates (CTR): The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

Content Engagement:

  • Top Pages: Most frequently visited pages on the website.

  • Exit Pages: Pages from which users most frequently leave the website.

  • Download Metrics: Number of times resources (like PDFs, eBooks, or other materials) are downloaded.

  • User Flow: The typical path users follow through the website, which can help identify where they drop off or where they spend the most time.

  • Device Usage:

    • Mobile vs. Desktop: A breakdown of users accessing the website from mobile devices versus desktop computers.

    • Browser Type: The different web browsers (like Chrome, Firefox, Safari) visitors use to access the website.

  • Referral Traffic: Understanding which external websites are driving traffic to the Access Pediatric website.

  • Search Queries: Keywords or phrases users type in search engines that lead them to the website. This can be useful for SEO (Search Engine Optimization) purposes.

  • Interactions with Media: Engagement with embedded videos, infographics, or other multimedia elements.

  • Event Tracking: Capturing specific actions like clicking on a contact form, signing up for a newsletter, or other interactive elements.

  • Feedback and Surveys: Any voluntarily submitted feedback or survey results to gauge user satisfaction and areas of improvement.

  • Error Reports: Tracking any errors or problems users encounter to improve website functionality.

     The Company may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser.  A persistent cookie, also known as a permanent cookie, is stored on a user’s hard drive until it expires or until the user deletes it. Persistent cookies are set with an expiration date and will remain on the device for the duration specified, even if the browser is closed. The primary purpose of persistent cookies is to capture information across multiple sessions, providing users with a consistent and personalized experience over time.

     Here’s a list of information that might be captured in a persistent cookie:

  • User Identification (ID): A unique ID can be assigned to users to remember them on their subsequent visits. This ID usually doesn’t reveal personal details of the user but is a random string to identify returning users.

  • User Preferences: Details like language preference, theme or layout settings, font size, or other customizable website features.

  • Login Information: For websites requiring user registration or login, persistent cookies can help remember login credentials or authentication states, ensuring users don’t need to log in every time they visit.

  • Shopping Cart Details: For e-commerce websites, items added to the shopping cart that the user hasn’t checked out can be remembered for future visits.

  • Tracking Information: Websites might track user behavior over time, capturing details about which pages were visited, how much time was spent on specific sections, and so on. This information helps in understanding user preferences and behaviors.

  • Advertisements: Persistent cookies can be used to remember which ads a user has seen, which ones they’ve clicked on, and how often they’ve interacted with certain ads. This helps in displaying relevant ads to the user.

  • Location Data: Some websites might remember a user’s location to provide location-specific content or services.

  • Form Inputs: If a user fills out a form but doesn’t submit it, the entered information (excluding sensitive data) might be stored to pre-fill the form in the future.

  • Frequency of Site Visits: To gauge user engagement, a persistent cookie might record the number of times a user has visited the website.

  • Protection Against Cross-site Request Forgery: Some cookies are set to ensure that forms or requests made to the server are genuine and not forged from malicious websites.

 Information you provide us by registering for an account:

     In addition to the information provided automatically by your browser when you visit the Site, to become a subscriber to the Service you will need to create a personal profile. You can create a profile by registering with the Service and entering your email address, and creating a user name and a password. By registering, you are authorizing us to collect, store and use your email address in accordance with this Privacy Policy.

Children’s Privacy:

     The Site and the Service are not directed to anyone under the age of 13. The Site does not knowingly collect or solicit information from anyone under the age of 13, or allow anyone under the age of 13 to sign up for the Service. Access to the website should only be done with the Consenting Legal Guardian.  In the event that we learn that we have gathered personal information from anyone under the age of 13 without the consent of a parent or guardian, we will delete that information as soon as possible. If you believe we have collected such information, please contact us at compliance@accesspediatric.com.

How we use and share information:

Personal Information:

     Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.

In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers. 

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties

     We may share Personal Information with outside parties if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable legal process or enforceable governmental request; to enforce applicable Terms of Service, including investigation of potential violations; address fraud, security or technical concerns; or to protect against harm to the rights, property, or safety of our users or the public as required or permitted by law. 

Non-Personal Information:

     In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.

     In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.

How we protect your information:

     We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.

Your Rights Regarding Your Data:

     You have the right at any time to prevent us from contacting you for marketing purposes.  When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. You can also indicate that you do not wish to receive marketing communications from us in then select (DO NOT CONTACT) from the sign-up form of the Site. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out in the Sign-up or by contacting us directly at unsubscribe@accesspediatric.com of the Site, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.

Links to Other Websites:

     As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.

Changes to our Privacy Policy:

     The Company reserves the right to change this policy and our Terms of Service at any time.  We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.

Contact Us:

     If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to compliance@accesspediatric.com.

Last Updated: This Privacy Policy was last updated on Sep 29, 2023